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In retail marketing, an endcap or end cap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will sell at a much faster pace than products not on the endcap. The display of products on the endcap is sometimes also called a feature. In order to keep the glass in place, glass clamps are the best solution, as drilling holes can weaken the structure. Innovations in glass clamps are one of the reasons glass can be more widely used in a variety of different settings. Glass clamps safely and securely hold the glass in place, preventing it from sliding, moving or wobbling. Glass clamps are always used when affixing glass to a balustrade or railing system, as it allows for them to be safely installed and utilized. They are necessary to connect glass panels to central posts and handrails without damaging the glass. http://www.br-oceanintl.com/end-cap/